Based off of Lindy Hop Swing, an alternative was created in the ballroom studios to teach to the masses. East Coast Swing was developed in the 1940s by owners like Arthur Murray to get patrons started with an easier style of Swing dance. With the decline in Big Band Jazz, East Coast Swing became the style of dance preferred for the new genre of Rock N' Roll during its time. East Coast Swing focuses more on the 6-count figures that make it easier to understand, although it is not discouraged to mix in the more familiar 8-count patterns of Lindy Hop Swing.
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